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- <text id=93TT1412>
- <title>
- Apr. 12, 1993: On a Roll
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1993
- Apr. 12, 1993 The Info Highway
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- THE WEEK, Page 21
- BUSINESS
- On a Roll
- </hdr>
- <body>
- <p>Another European carmaker picks the U.S. to build an auto plant
- </p>
- <p> In a move designed to cut costs and boost production,
- Mercedes-Benz is expected to announce this week a decision to
- build an auto plant on American soil. Daimler-Benz, the
- corporate parent, has been expanding its links with the U.S.,
- recently signing a deal to become the first German company to
- be listed on the New York Stock Exchange. By selecting the U.S.
- for its assembly plant, the company is placing a huge vote of
- confidence in American manufacturing. It is also putting its
- fine-tuned reputation for quality engineering on the line. The
- factory will produce a new four-wheel-drive family car.
- Mercedes, which makes cars and trucks in South Africa, Brazil
- and Mexico, follows rival BMW, which is building a plant in
- South Carolina.
- </p>
-
- </body>
- </article>
- </text>
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